What Muse Can and Can't Do Yet: An Honest Guide

Muse is three weeks old. Since its September 8 launch, Meta has shipped a Mac app with full computer use, added phone calls to US businesses, and expanded Muse into small-business tooling. It has also announced a video avatar, glasses integration, an email address for the agent, and a pocket device, none of which you can use yet. Three weeks of announcements is enough to blur the line between product and roadmap. This guide draws it again.

What it can do right now

Browse and do. Muse opens a browser on its own secure computer, fills out forms, searches, compares options, and keeps working after you close the app. It can take on bigger goals too: hand it an objective and it builds a plan, coordinates your time, and advances the work on its own, checking back when it needs you.

Book and buy. Muse can book travel, restaurants, and appointments, and it can check out on its own. At launch it paid through Link by Stripe, which generates one-time-use cards so your real card details stay hidden, and Meta says Link covers agent purchases with free protection for damaged or lost items, price drops, and no-fee returns. After Meta Connect, Shop Pay and PayPal joined as payment partners, and Muse can access the entire Shopify product catalog.

Call. Muse can place phone calls to US businesses, a feature Meta added in mid-September after calling it one of the top user requests.

Run your Mac. The Mac app started with file, mail, calendar, and notes access. At Connect, Meta added full computer use: with your permission, Muse can drive any app on your Mac and keep working through a task list while you walk away. That puts the agent inside the software you already use, working in your apps instead of living in a chat window.

Plug into your tools. Connectors let Muse reach your accounts: Instagram analytics, Facebook Pages, and Meta ad accounts in a few clicks, plus third-party tools including Canva, Notion, GitHub, Box, Slack, QuickBooks, Stripe, Shopify, and Zoom. The September 29 small-business expansion pushed the same agent into daily operations (advertising, sales, social media, finance, creative work, and customer communication) using the tools a business already has.

Negotiate and remember. Meta says Muse can negotiate on your behalf; its launch examples include lowering a bill and selling a car for more. It remembers what matters to you (a friend’s dietary restrictions, say), and you can tell it to “forget” specific things it has learned.

What it always does: ask first

Before anything it cannot undo, Muse stops. Sending an email, making a purchase, publishing content: Meta’s line, repeated in the small-business announcement, is that “nothing publishes, sends, or spends without your approval.” You can allow once, always allow, or deny.

Here’s the limit to understand: the approval gate is what keeps an agent from spending your money by accident. It means Muse handles the legwork on its own and brings you back in at the checkpoints. Treat it as an assistant that checks in.

What it can’t do (yet)

It doesn’t work everywhere. Muse is available in the US and Canada, on iOS, Android, the web, Mac, and WhatsApp. There is no Windows app. On a PC, the route is muse.ai in a browser. Meta has named no dates for the UK, the EU, or anywhere else, and announced no new countries at Connect.

Not every site lets it in. On September 20, Amazon began blocking the Muse agent from its marketplace, Bloomberg reported, after Meta declined Amazon’s request to remove the bot. Shopify took the opposite position a day later. That is the shape of agentic shopping for now: the agent works where it is allowed, and each retailer decides. Some of the biggest ones have already said no.

Some headline features are announcements, not products. From Connect on September 23:

Meta also listed 1Password support as “coming soon” at launch, and its product page still carried that wording in late September. Expedia is the one named connector Meta still describes as “coming soon.”

It can’t check what it can’t touch. An agent can verify a price, a spec sheet, and a hundred reviews. It cannot judge the weight of a jacket, the leather of a bag, or the taste of coffee. Physical qualities stay a guess no matter how many tabs it opens.

Some questions nobody has answered. When an agent buys the wrong item, exceeds a budget, or places an order the shopper never approved, who pays? Neither Meta nor its commerce partners have settled liability, and fraud screening built to catch bot-like checkout patterns can flag legitimate agent orders. Until those answers exist, keep the receipts and keep the approvals on. That is the core habit in our guide to AI agent privacy and safety.

How to read Meta’s announcements

Three weeks in, Meta’s announcement pace outruns its shipping pace. That is normal for a company this size, but it means the words matter: “coming soon,” “coming months,” and “later this year” are roadmap, not product. When you want to know what your Muse can actually do today, check Settings > Connectors in the app. That list is the real one. And if you want the announced features first, Meta opened an early access program in late September: you can ask Muse to add you to the list.

The shape of it

Today’s Muse is a capable agent for multi-step web work with the guardrails left on: approval gates before anything irreversible, a short list of supported countries and platforms, and permission decided site by site. The roadmap points at something bigger: a face, a voice, glasses, a pocket device, an email address of its own. Treat the roadmap as a preview. Judge the product by what happens when you close the app and it keeps working.